Flock Box

The context

Flock Box delivers seasonal food for wild garden birds. Customers choose a box to suit their garden and how often they want it delivered.

The brief

Make the differences between Essential, Garden and Abundant easy to see, including what comes in each box and when it arrives.

The work

• Designed a side-by-side comparison of the three boxes, from the seed selection to the feeders and accessories.
• Brought monthly and fortnightly delivery choices into the shopping journey.
• Made account access, instructions for skipping a box and a direct phone number easy to find.

What came together

Shoppers can compare boxes, choose a delivery rhythm and see how to change their next delivery before they subscribe.