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PROJECT 11

Prime Creations

Creative direction is best defined as an area of brand development that primarily deals with the creative concepts that surround a brand. Part creative and part strategy, creative direction turns ideas into reality in the form of advertising campaigns, logos, and marketing collateral.

Brand identity design is the actual process of creating the logo, color palette, typography, etc. With these definitions in mind, what follows is an overview of the 7 key design elements you need to create a brand identity that is strong, consistent, and attractive.

A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it's a reference tool that helps maintain consistency in what a brand looks, feels and sounds like.

Marketing design applies graphic design principles to the ultimate goals of a marketing effort. It encompasses both the creation of a recognizable visual identity that will appeal to potential customers and the marketing team's deployment of that identity in the form of internally consistent assets.

Packaging design is the connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.” To put that into a simpler form: Your packaging is an element of your marketing strategy.

Prime Creations is an online content maker producing exciting and engaging video contents 

With over 168,000 thousand followers on tiktok and 101,000 subscribers on YouTube, Prime Creation has traveled the globe cutting hair, making him a worldwide renowned barber. 

It needed a complete Brand Identity including a logo, media graphics, a complete website, and much more.