Client
PROJECT 04
Decked Dust
Creative direction is best defined as an area of brand development that primarily deals with the creative concepts that surround a brand. Part creative and part strategy, creative direction turns ideas into reality in the form of advertising campaigns, logos, and marketing collateral.
Brand identity design is the actual process of creating the logo, color palette, typography, etc. With these definitions in mind, what follows is an overview of the 7 key design elements you need to create a brand identity that is strong, consistent, and attractive.
A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it's a reference tool that helps maintain consistency in what a brand looks, feels and sounds like.
Marketing design applies graphic design principles to the ultimate goals of a marketing effort. It encompasses both the creation of a recognizable visual identity that will appeal to potential customers and the marketing team's deployment of that identity in the form of internally consistent assets.
Decked Dust is an online learning platform for gamers. The video contents are game agonistic, which are available for free. There is also a scope for subscription based online courses. The majority of content focus on interaction rather than lecturing, with the primary goal of improving player skills. It provides the chance to learn a in-depth about professional gaming from the experts.
Objective
⦁ The goal is to create a brand identity design which tell story in a way that creates loyalty, awareness and excitement.
⦁ A brand image of High value, unified & communicate of being notable.
⦁ Everything should flow right and look modern, professional & timeless.
