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Project 06


  • Value proposition development
  • Brand strategy
  • Brand identity design
  • Brand guidelines
  • Website design
  • Website development
  • Website hosting
  • Photography
  • Copywriting
PayrLink is a decentralized application powered by Blockchain technology that works as a decentralized third-party arbitrates transactions in a private manner from very simple and highly complex ones. The result is a private solution and secure escrow service that renders ultimate judgements in a fast, inexpensive, reliable and decentralized way. Our goal was to establish a clear, friendly and trustworthy brand presence. The design needed to be simple, and the navigation easy to understand and create a linear & short user journey. After receiving some basic brand guidelines (logo and colors), I had a free hand with my creative process, with some good input from the client. The outcome was a revitalized digital experience, focused on information architecture, consistent typography and bright colors.