Laneeka is beauty startup brand focusing on creating sustainable natural beauty products. Their line of products green tea extracts & cherry blossom. Currently their products include face wash, moisturizer & Perfume. Our goal was to establish a sophisticated, elegant and beautiful brand identity. The design needed to be feminine, easy to read details and more importantly a visually pleasing Label & Packaging. After conducting few strategy session and getting to know its targeted customers and get to know the brand in general, I had to start with creating stylescapes starting creative process, with feedback from fellow designers potential customer base. The outcome was a elegant, pristine and functional design system. With consistent and earthy color tone, typography and Design.