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Project 03

Laneeka Beauty

  • Value proposition development
  • Brand strategy
  • Brand identity design
  • Brand guidelines
  • Website design
  • Website development
  • Website hosting
  • Photography
  • Copywriting
Laneeka is beauty startup brand focusing on creating sustainable natural beauty products. Their line of products green tea extracts & cherry blossom. Currently their products include face wash, moisturizer & Perfume. Our goal was to establish a sophisticated, elegant and beautiful brand identity. The design needed to be feminine, easy to read details and more importantly a visually pleasing Label & Packaging. After conducting few strategy session and getting to know its targeted customers and get to know the brand in general, I had to start with creating stylescapes starting creative process, with feedback from fellow designers potential customer base. The outcome was a elegant, pristine and functional design system. With consistent and earthy color tone, typography and Design.
laneeka beauty simplistic luxury logo
laneeka beauty instagram social media marketing adveritsing campaign
laneeka beauty luxury business card design
Laneeka beauty branding poster design eye
Laneeka beauty branding green poster design
Laneeka beauty branding green bag design