What is brand strategy?
Brand strategy, by definition, is a long term inter-departmental plan for a brand to achieve specific, pre-defined goals. A successful brand strategy must be well-designed and executed across all business functions, with the capacity to improve consumer experience, competitive advantage and financial performance. While this may seem easy in theory, creating a winning brand strategy […]
Read MoreWhy branding matters…
Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, […]
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